Event Experience:

December 2015: Scion Snow Session

The Scion Snow Session was about celebrating the release of two new additions to the youthful Scion brand. When the brand began, the use of guerrilla marketing tactics was how it chose to separate from the conservative styles that Toyota used for years. It was this unconventional style that lead me to create a ski and snowboard launch party contest for the new Scion iM and iA. I worked with ownership at the local ski resort (Powder Ridge), partnered with a local snow/skate shop, and obtained coop dollars from Scion Corporate to make this event happen. The result, a first time event that brought nearly 40 competitors from the area out to compete head-to-head. Additional responsibilities/achievements include:

• Worked directly with the Terrain Park Manager to create a special feature for the event (pictured Below).

• Organized volunteers to assist with registration, prize distribution, and clean up after the event completed.

• Coordinated entertainment for the event (DJ, Photographer, and a MC for the event).

• Brought in additional sponsors to have a presence at the event (Bernick's Pepsi and The Youth Shelter Supply).