Event Experience:

Summer Parades 2015-2017: St. Cloud Toyota

During my three years at St. Cloud Toyota, we participated in over 30 summertime parades. In my opinion, there just isn't a better way to get your business directly in front of thousands of local people. Each year I worked with members of management to determine a number of vehicles that would be ordered with extra accessories to show off throughout parade season. I also worked with a local LED sign company, RHL Blacksign, to produce a double sided sign with two camera feeds that allowed us to put the audience on display as we drove through. Our tag line was, "Picturing yourself in a new Toyota? We are too!". This sign became very popular and had kids and parents alike getting out of their chairs to wave at themselves on the big screen. Additional responsibilities and achievements included:

  • Coordinated volunteers to drive vehicles and pass out candy.

  • Purchased supplies for passing out during parade.

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Community: Adopt-A-Highway